Then, of course, there was the other problem with figuring out how to use the one clickable link in your bio: Stats say 49% of consumers believe that easy access to a product was the most important factor when it came to great online customer service. Having to go through all those steps is a huge turn-off for a customer. That meant that you as a business owner would have had to hope that a potential customer would go through the hassle of leaving Instagram, opening a browser, and manually searching the link you had. This was one of the major problems with Instagram as a marketing tool – customers just couldn’t click on a link to view a product. You could have added a link to an Instagram caption, but those links didn’t bring you to another page. In the past, Instagram only allowed you to add a clickable link in your bio. When this feature was released, it took Instagram marketing to a whole new level.įor the first time, Instagrammers could have included another link that their followers could have clicked on and be led to another page. The answer to how to add a link to an Instagram story all lays in one of Instagram’s nifty features called the ‘swipe up’ feature. How To Add A Link To An Instagram Story – The Swipe Up Feature If you don’t have the swipe up feature, promote your Instagram Stories either via the Instagram app or through paid Instagram Ads.Create call-to-action inviting viewers to ‘swipe up’ to get to your clickable link.Insert the link by tapping on the ‘Insert Link’ icon.Include a filter, text, or sticker to the story.Click on the Instagram Stories icon located to the top left corner of your Instagram home page.Ready? Let’s get right into it! How To Add Link To Instagram Story (With & Without Swipe Up Feature) – Summary It is free and you can create multi-scene stories by selecting videos and images from a huge gallery. If you need some help creating aweseome videos to post on your stories, you can use the Instagram story creator by Lumen5. That’s why I created this step-by-step guide – so that you get a comprehensive understanding of how exactly you can make use of this cool marketing tool.Īfter reading this, you won’t ever have to Google “how to add link to Instagram story.” I’m going to break down how to do so in four, clear steps that will settle any doubts that you have.īefore we start, remember that posting high-quality contect on your Instagram story is a must. So too is knowing how to add a clickable link in your Instagram stories. That’s why for a marketer, confidently navigating the complexities of social media platforms is one of the many skills that will come in handy when you’re on the job. These stats mean a lot, especially when you take into account the reach that Instagram has.Īs a business looking to expand your digital footprint, using Instagram to build your brand can bring you massive gains. Of those, 75% actually take action on an advertised product by visiting a business’ website and even buying it. Fact.Īccording to 2019 Instagram stats, the platform has over 1 billion monthly active users, 60% of which discover products through the network. Instagram is one of the greatest gifts to a social media marketer. As a marketing manager who uses Instagram to grow companies’ brands, I know just how important it is to understand Instagram’s features. I understand how frustrating it is to be right on the verge of launching a social media marketing campaign only to be stalled by not knowing how a function on a website works. If you don’t, it’s ok – you’re not alone. Don’t know how to add a link to an Instagram Story?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |